Corporate Ageism


Discover our Transformative Workshops designed to empower businesses by unlocking the potential of hiring and collaborating with women aged 50 and beyond.

AGEISM is the most accepted form of discrimination in the world and it most commonly occurs in the workplace. 

This can take the form of not hiring or promoting older workers, or unfairly dismissing them based on their age. In some cases, older workers may be paid less than their younger counterparts for the same work. This type of ageism can have a significant impact on an individual’s financial security and ability to support themselves in their later years.

The goal of the AGERICH Program is for…

Employers to see the value in hiring 50+ women employees:

This well designed program highlights the unique skills, experiences, and perspectives that women over 50 bring to the table. This includes their wealth of knowledge, strong work ethic, and ability to adapt to various situations. By recognising their value, employers can make more informed hiring decisions and leverage the potential of this underutilized talent pool.

50+ employees to feel more valued, confident, and inspired:

The AGERICH Program is designed to empower women aged 50 and above by acknowledging their contributions, emphasising their strengths, and addressing potential challenges they may face in the workplace. This fosters a sense of self-worth and confidence in their abilities, inspiring them to achieve their full potential and actively participate in organisational success.

Other employees to see the value in collaborating and working with women aged 50 and a diverse range of ages:

The AGERICH Program helps dispel stereotypes and misconceptions surrounding age, enabling colleagues to appreciate the advantages of working with a diverse age group. By promoting intergenerational collaboration, the program encourages knowledge sharing, creativity, and innovative problem-solving. This enriches the work environment, enhances productivity, and fosters a culture of mutual respect and support among employees of all ages.

Improved decision-making and problem-solving:

A diverse workforce, including employees aged 50 and above, brings together individuals with different perspectives, backgrounds, and experiences. This diversity fosters more robust decision-making and problem-solving processes, as teams can consider a wider range of ideas and solutions.

Enhanced adaptability and resilience:

The program will emphasise the adaptability and resilience of older employees, who often have experience navigating various challenges and changes throughout their careers. By recognising and leveraging these qualities, organisations can better navigate disruptions, economic fluctuations, and industry transformations.

Boosted customer relations and satisfaction:

Programs that promotes age diversity and inclusivity also helps organisations better understand and cater to the needs of a diverse customer base. With a workforce that reflects the age spectrum of their clients, companies can more effectively connect with customers and address their unique requirements.

Encouraging mentorship and personal growth:

The AGERICH Program will facilitate the establishment of mentorship programs, enabling younger employees to learn from the valuable insights and experiences of their older counterparts. This fosters personal and professional growth across the organisation, contributing to overall employee satisfaction and development.

By implementing this effective program to counter ageism, organisations can benefit from a more diverse, inclusive, and productive workforce, ultimately contributing to their long-term success and competitiveness in the market.


The Benefits

Organisations today recognise the importance of fostering a diverse and inclusive workplace. Beyond legal obligations, productivity issues arising from internal cultural challenges can negatively affect your bottom line, as well as your company’s internal and external reputation. Organisations should conduct age discrimination training for several reasons:


Legal compliance: To ensure adherence to relevant laws and regulations, reducing the risk of lawsuits or penalties.

Improved diversity and inclusion: To create a more inclusive environment that values the contributions of employees across all age groups, promoting respect and understanding.

Enhanced productivity: To prevent age-related biases from hindering collaboration, innovation, and problem-solving, ultimately boosting organisational performance.

Increased employee engagement: To foster a positive work culture where employees of all ages feel valued, respected, and motivated to perform their best.

Talent retention and attraction: To demonstrate commitment to equal opportunities, making the organisation more attractive to top talent across all age groups.

Knowledge transfer: To facilitate intergenerational collaboration and learning, enabling the sharing of skills, experiences, and perspectives.

Strengthened reputation: To showcase the organisation’s commitment to ethical and responsible business practices, appealing to customers, partners, and other stakeholders.


Why participate in this Program?

This program addresses ageism and bias discrimination through a transformative approach that not only tackles these issues but also brings positive changes to participants’ lives on multiple levels, resulting in far-reaching benefits.

Engaging and impactful format: The program’s content is highly engaging, relatable, and eye-opening for employees. By striking a balance between practical and emotional aspects, it inspires and fosters sustainable change.

Timely response to recent challenges: The significant changes and disruptions experienced over the past 2-3 years have taken a toll on the workforce. Addressing these issues now through this program can help prevent future problems and promote healing.

Long-term return on investment: The tools and strategies provided during the workshop and coaching sessions can be applied long after the program’s conclusion, ensuring a lasting and valuable impact on participants and the organisation.

What are the Outcomes?

Outcome 1: Elevated brand reputation through the demonstration of an inclusive workplace in internal and external communications, enhancing your business’s value proposition.

Outcome 2: Increased confidence and inspiration among 50+ women employees as they recognise there worth as experienced professionals in the workplace.

Outcome 3: A supportive work culture fostering collaborative mentorship, empathy, and respect among team members.

Outcome 4: Robust strategies leveraging diverse perspectives, leading to richer opportunities for innovation and profitable solutions both internally and externally.

Outcome 5: Improved productivity and profitability driven by the benefits of an age-inclusive workforce.

Outcome 6: Strengthened employee retention and attraction, as the organisation’s commitment to age diversity and inclusivity appeals to top talent across all age groups.

Outcome 7: Enhanced customer relations through better understanding and catering to the unique needs and preferences of a diverse client base, by reflecting their age diversity.

Outcome 8: Continuous learning and development promoted by an environment that supports knowledge sharing and collaboration among employees of different age groups, leading to skill acquisition and professional growth.

Outcome 9: Increased adaptability and resilience within the organisation by leveraging the experience and expertise of 50+ women employees, who offer valuable insights on managing change and overcoming challenges.

Our Approach

To Change, we must transform all parts of the Self


Step 1  THE MIND

When working with the mind, we need to cultivate greater presence, develop our emotional intelligence and integrate all aspects of ourselves. This empowers us to make better decisions and embrace responsibility.

However, ageism persists due to society’s fixation on youth, which is amplified by our consumption of social media. This obsession has led to a rise in self-esteem and self-worth issues, particularly for women and men over 50.


Step 2   THE BODY

The body is all about connection, relationships we form with the self and with others. By understanding the natural cycles that impact us, we can learn to work with them and cultivate greater trust in ourselves as leaders without resorting to force or anger.

However, ageism is a reflection of our society’s obsession with success, wealth, and fame, even at the expense of our physical and mental health. This imbalance highlights the disconnection we have with ourselves, nature, and our communities. As a result, our well-being is in decline.



Our intuition and instinct involves understanding our role as human beings and how to navigate the challenges that come our way. This includes discovering our ultimate purpose and integrating it with the values and goals of the organisations we are part of.

However, ageism has emerged from the cultural changes that have occurred over the years, which have placed less value on community and cultural rituals that honour the stages and phases of life, as well as the roles of our elders. This decline in cultural traditions has contributed to the marginalisation and devaluation of older adults, further perpetuating ageism in our society.

The Program Formats

Lunch n' Learn

This is where the subject of ageism is introduced with a tailored message from the organisation. DURATION: Approximately 45 minutes.

Half Day Workshop

The half day includes all aspects of the program's mind, body and spirit with introductions, activities and tools to use later. DURATION: Approximately 3 Hours.

Full Day Workshop

he full day includes all aspects of the program's mind, body and spirit with introductions, activities and tools to use later, plus guest speakers and presenters to cover different topics. DURATION: Approximately 6 Hours.

Two Day Program

The Two Day Program is generally off-site and includes activities added in to further enhance the experience. DURATION: Approximately 14 Hours.

Increased Development & Support

One on One Sessions

Individual one-on-one coaching sessions before and after the workshop via zoom play a crucial role in ensuring each employee feels genuinely heard and understood. These personalised sessions allow for tailored guidance and support, addressing specific concerns and challenges unique to each participant. This individualised attention helps build trust and rapport, creating a safe space for employees to openly discuss their experiences and concerns. Approximately 2 x 90 minutes including report, can be done on Zoom or in person

Group Coaching

In addition to individual coaching, offering group coaching for the following three months provides a supportive environment for employees to share their progress and address any emerging issues collectively. This group dynamic promotes a sense of camaraderie, encouraging participants to learn from one another and collaborate in overcoming challenges. DURATION: Approximately 1 x 60 minutes bi-monthly including report, can be done on Zoom or in person.