Today, more than ever, women need to stay relevant and current in the corporate world. Articulating your value proposition with a personal brand that is unique, contemporary and consistent will get you noticed inside and outside of your workplace. Future employers, clients and potential media platforms will see you as a thought leader in your profession because of your passion, message and entrepreneurial initiative. In fact, that entrepreneurship expresses your innovation and disruption capability, which is what corporates are seeking in their executive roles.
Brand Shift Process
Igniting the REAL You to find your passion, purpose and unshakeable confidence.
Are you ready to unlock your own power and discover the real you? Uncover your hidden talent and turn your personal brand into gold.
I'll start with identifying where you are at, what are your goals, your fears, your obstacles and look at what you DON’T know – this is my favourite part, as this is where we find your ‘gold’. We all have a purpose on this planet, and this is where it reveals itself. Once we know the essence of your brand and vision, we work on creating a message and offering that is clear and engaging. Nothing will work unless you have that brand articulation, which is needed to express itself in the written and visual language of your brand assets, such as your biography, the articles you write, the angles you push to media, how you network, your style, your website, photograph and video.
Website + Logo
Unlock your brand and bring it to life.
I know how important it is today to have a website that is unique and authentic. Owning your own URL (www.yourname.com) is so important as businesses come and go, but you will always have YOU (and your website/blog) to build on - look at it like your 'online resume', showcasing your own style, your own brand. I create websites that are completely unique to you, my logos can be as simple or as detailed, perhaps an illustration of yourself would work. There are ranges of website platforms I can work with to suit the needs of your brand and your life demands.
Video + Stills
Personal Brand Videos, Digital Content + Photography
To have a photo of yourself that says a 1000 words with a video that closes the deal. My process of creating digital assets for clients has been formed from over 20 years of working with top Australian brands. I LOVE being able to offer this quality service to my clients and being able to create an authentic and engaging video to share the essence of the unique YOU.
Social Media + Presenting
Getting Social with the new BRAND YOU!
Social media is an important part of your brand. It showcases all your brand assets in real time. It allows you evolve and express your thinking, your skills, your confidence and enables influence to networks old and new. There are some very simple MUST DO rules and I will take you through how to protect your brand and build on what you have created. This is your online presentation of yourself, I will also take you through how to present yourself on video, so you are always ready to be on camera.
Latest 'Executive Branding' Transformation
JULIE HYAM ELLIOTT | BUSINESS GROWTH STRATEGIST
Julie Hyam Elliott is an Executive Women, former CEO of Bank of Sydney, Director of P & N Bank. We articulated her personal brand as a 'Business Growth Strategist' and as someone who is a disruptor by her skill, experience and nature. She embraced the cutting edge style that expressed her innovation and confidence. We created a website to express her uniqueness which included a video and imagery to tell her story and message.