Now that 2022 has arrived, you may be thinking of setting up your own coaching business to help others achieve their personal or professional goals for the year. However, before you begin marketing your services, it is important to understand and find your niche as a coach, if you want to succeed in this industry. If your coaching business covers areas that are too broad, you may have difficulty finding the right client base and turning your career into a lucrative one.

 

While broader services may seem like they’ll attract a bigger client base, this is a misconception. It’s near impossible to handle every aspect of a particular field, and you may spread yourself too thin when it comes to managing your workload. Another benefit to choosing a niche is that it will help you find the right clients for your services. People are more likely to hire you for your services if they’re sure that you can directly address their specific needs.

 

When choosing your niche, you should consider two important factors: your passion for it and the demand for it. It goes without saying that working in a job that you dislike is counterproductive to success. Of course, you should also choose a sought-after coaching niche so that you can earn the money that you deserve for your services. If you want to start searching for the right specialisation, below are five desirable coach niches that may bring you success this 2022:

 

1. Relationship Coach

Relationship coaching is a popular niche that’s almost always in demand. This is because people generally really value their interpersonal relationships, especially romantic ones. In fact, the demand for relationship advice increased in many parts of the globe during the COVID-19 pandemic.

 

Since people have been spending even more time with their partners inside their homes, they’re often looking to enhance their relationships. The usage of online dating apps has also risen over the course of the pandemic, which indicates that many people crave the romantic company of another person. Given the remote or long-distance nature of these apps, interactions have become more complex, and people may require new ways to find the right partner for them.

 

Taking these factors into consideration, you may want to consider pursuing a relationship coaching niche that focuses on either improving existing relationships or attracting a life partner.

 

2. Weight Loss Coach

Much like relationship coaching, entering the niche of weight loss may be a lucrative and fulfilling endeavour if you want to focus on fitness coaching. In a society that prizes physical fitness, people are always on the lookout for coaches who can help them achieve their dream figure. This is especially true in today’s circumstances, as many people don’t have the opportunity to exercise outdoors.

 

However, besides looking good, people also want to stay healthy and feel confident in their own bodies. In recent years, being a weight loss coach has moved beyond helping your clients look thinner. It’s now geared towards teaching them sustainable approaches to weight management through proper nutrition and exercise.

 

3. Social Media Coach

This is a specific coaching niche that has become highly popular in this day and age. You may already be aware of the proliferation of social media and how necessary it is in many aspects of life, most especially when it comes to marketing. Since the pandemic has led many people to continue their business operations—or open new ones—from their homes, there’s been a great need for more social media marketing services.

 

Whether it’s through Facebook, Twitter, Instagram, or even TikTok, more and more people are looking for ways to promote their brands. However, not a lot of users are aware of the techniques and strategies they can use to maximise their brand’s online presence and visibility. If you’re technologically savvy, you may want to consider becoming a social media coach to help your clients achieve their desired digital marketing goals.

 

4. Business Productivity Coach

Now that remote work has become more commonplace, companies and individuals are looking for ways to adapt to their new work setup while maximising productivity. If you’re great at task structuring and time management, you may want to consider becoming a productivity coach. As for your customer base, you can try focusing on helping large companies make the most out of their current resources. Alternatively, you can target individuals who are looking to save more time and energy for their family or hobbies while achieving financial success at the same time.

 

5. Career Coach

The COVID-19 pandemic has also led many people to re-evaluate their priorities in life, and this includes their work lives. With the fresh start of a new year, employees may want to leave their current company or switch to an entirely new career. They may have realised that money isn’t everything or that they’re working in an environment that makes them unhappy. Others may want to gain a promotion or learn how to prevent burnout, but don’t know where to start. If you’re someone who finds joy in helping others find a fulfilling professional path, then career coaching may be the right niche for you.

 

There’s no shortage of great coaching niches to pursue this 2022, especially if you’ve got the passion for a certain field and are aware of the needs of its market. It also helps to know how current circumstances shape different coaching demands. With this information, you can decide on a specialisation that is in demand. As a coach, you can not only make a decent living, but you can also help people who need some guidance in their lives. Overall, finding the right coaching niche may just help you establish a satisfying and fulfilling career.

 

Having a hard time finding your niche? Talk to Mrs V!